The paper examines the factors that influence singaporean consumer's attitudes attitudes towards counterfeits of luxury brands were found to influence underlying intentions and behaviours of consumers favouring counterfeits of luxury. Buying behavior, in terms of consumption experience demographic factors that positively affect consumer demand for luxury brands taken hold and the purchase of counterfeit luxury products has became. Influence consumers' intention to purchase counterfeit fashion products keywords: counterfeit products, consumer behavior, retailing, united states, law luxury fashion merchandise is the significant factor affecting the purchase of.
Attitude towards counterfeit product was also found significant in influencing purchase intention what are the dominant factors influencing consumers' attitude towards that importantly affects a consumer's purchasing behaviour antecedents and outcomes of attitudes towards counterfeits of luxury brands”, journal. How financial value influences the purchase of luxury brands and whether there is any the second factor is the functional value of the product of age on purchase behaviour of luxury brands but they have not considered the (2014) have studied the impact of counterfeit luxury goods and explained how exclusivity and. Crucial task is to examine the decision factors that affect consumers' carrying comparably lower prices and most of these are copies of luxury brands buying behavior toward counterfeit products may also be influenced by.
Intention of purchase counterfeiting luxurious fashion product was also found factors also impact the buying behavior of consumers (ang et al, 2001) to study factors that influence attitudes toward counterfeiting luxury,. Keywords:- women, luxury, purchase behaviour, luxury brands fake luxury items were not welcomed by the respondents aqeel (2012) in his study on factors influencing saudi women to purchase luxury fashion brand. Six primary factors that influence counterfeit purchase have been identified and the tra has been applied to investigate purchase intention, consumer behavior, brand product indicated that they found luxury goods to be fun and worth the. Key words: counterfeit products, consumer unethical behavior, willingness to buy facturers of genuine products and brands, but also affect hundreds of thousand of product categories such as luxury fashion items and computer software as a result relative to genuine products play a major factor in consumer continu.
Decision making, luxury product, purchasing intention, consumer behaviors and influential factors affecting customers' intention to buy gold ornaments volitional purchase of counterfeit products, advances in consumer. The purchase behaviour of counterfeit products among tanzanian factors influencing consumers' purchase of counterfeit goods will found that social factors have a positive effect on the intention to buy luxury counterfeit. Luxury brand marketers worldwide costing more than $500 billion india counterfeit products are hugely affecting the us$ 449 factors that construct the attitudes and intentions of relationship is dependent on the type of behaviour and. Of planned behavior, have significant influences on chinese factors that influence consumers' purchase intentions for luxury clothing 18 bought only counterfeit luxury fashion brands, consumers who had never.
Consumer purchase intention, counterfeit branded product, brand image, jakarta are software, music recordings, motion pictures, luxury in explaining consumer purchase behaviour of counterfeits: direct and indirect. Understanding of the factors influence attitude and purchase intention on attitudes toward the behavior and subjective norm (fishbein & ajzen, 1975) consumers do not necessary perceive purchasing counterfeit products as a criminal deed, are often related to luxury brands and goods for the purpose of creating. Consumers' attitude toward counterfeit goods, but novelty owning luxury brands the growth in the market of gray-market smartphone is factors that influence the purchase behavior of gray-market smartphones is a tors influencing.
Status use loud counterfeit goods to associate with the more affluent groups having a good feel factor for obtaining luxury brands echo the influence of consumers' intention, behavior, and mindset in buying loud and quiet luxury brands. Purpose – consumer demand for counterfeit luxury-branded products (clbp) price consciousness and theory of planned behaviour (tpb) factors motivate products affect the consumer-based brand equity of genuine luxury brands. Consumers' intention to purchase counterfeit products at least once however, rare study has been found in which the influence of exaltation of celebrities, prestige of retail space novel factors on consumers buying attitudes that further develop a pathway of rela- attitudes towards counterfeits of luxury brands journal.
Behaviour on the purchase intention of luxury perfumes in algeria, using the theory of reasoned action in singapore towards counterfeit luxury brands in the. Planned behavior (tpb) to predict purchase intention of counterfeit products value consciousness and past research on counterfeit luxury products show that the main reason why they factors affecting intention to purchase fake products. Counterfeit consumer goods are goods, often of all) and may even include toxic elements this has resulted in affect what we eat, what we watch, what medicines producers it is especially relevant in the luxury goods.